Why Professionally Photographed Homes Sell Faster

Toni Marie Cafferty | November 20, 2022

Windermere

Why Professionally Photographed Homes Sell Faster

A professional photoshoot is an essential step in your home-selling journey. A sound marketing strategy and listing are a must to keep your home from getting lost in the sea of other properties. Another essential tactic are the pictures meant to draw people to your property. Toni Marie Cafferty, a Member of the Institute for Luxury Home Marketing and a Florida real estate specialist, understands the importance of a professional photoshoot to the success of a timely sale.

Photographers and videographers offer a leg up in the market. Even though you probably have countless pictures of your home, forfeit taking your own. Whenever you decide to sell your home, a professional photoshoot is an essential early step in the selling process. If you want your home to sell faster and for more, don’t skip finding a professional to do your photography. There are too many benefits to hiring an experienced real estate photographer to pass up.

Make your home stand out

Today, 97% of home buyers use the internet to find their dream homes. Half the battle in marketing on the internet is getting people to click on your product. Today, people looking for Windermere homes for sale must scroll through hundreds of listings, often seeing only small thumbnails of each home. A well-photographed property with an eye-catching cover image will jump out at someone going through the routine of endless scrolling.

A professional real estate photographer knows how to capture your home’s stunning features in a way that will impress buyers. Once a unique picture draws a buyer to your listing, they will stay for the expertly crafted listing created by your realtor. If those first few initial images are ordered properly to capture the viewers’ attention, they are far more likely to stick around and reach out about the property.

Save time and money

Hiring a professional real estate photographer for your photo shoot will ensure you can get your home listed efficiently. Without having to stage, photograph, and choose from a batch of mediocre pictures on your own, you will be saving yourself a lot of time. The faster you can get your home on the market, the faster you can get it sold.

No one wants their home to sit on the market for longer than it has to. Studies show that homes with a professional photoshoot sell 35% faster and go for more than homes listed with privately taken pictures. Having stunning, professional-quality pictures will ensure that suitable buyers are quickly drawn to your property and feel compelled to schedule a tour. The perfect home will not stay on the market for long, and a professional photo shoot will go a long way to getting your home to its perfect buyer.

Higher perceived value

When it comes to getting top dollar for your home, you will need a professional photoshoot with video and aerial images. Buyers that can see your home in elegant professional photos are more likely to perceive the home at a higher value. Architectural photographers know how to make your home look its best while highlighting specific architectural features. A well-light, spacious house with stunning features, captured by a professional, will have more power than a home shown with lackluster photos taken on a cell phone. It circles back to the idea of having an impressive first impression. If your home looks luxurious, it must be worth a luxury price.

Lasting first impression

The first impression homebuyers have of your home matters. Well-executed professional photography will provide the imprint your home deserves. A Windermere mansion is far more likely to make it on a buyer's shortlist if it leaves a lasting impression. You need your home to be memorable. After sifting through hundreds of photos of similar properties with similar kitchens, you want them to think back to the stunning image of your private pool or the stunning image of your master suite.

Your photographer will understand how to make your estate look extraordinary, even if it offers similar features to other homes in the area. Professionals know how to manipulate light, décor, and composition in a way that will make your home look spacious, luxurious, and irresistible to home buyers. That first impression needs to pack the “wow factor” and get buyers interested in seeing the home for themselves. A professional photoshoot is sure to get that done.

Put your property's best foot forward

Professional real estate photographers are experts at making homes look their best. They know exactly how to highlight a home’s best features. By taking control of light, color, angle, and positioning, your photographer can make even a drab bathroom look deluxe. They are expert stylists who can bump any home up to the next level.

Let buyers live their dream

When buyers shop online, they are looking for a home that jumps out as “the one.” Even an expertly crafted description can’t give someone the same feel as an image. Buyers don’t want to waste time on homes that will not end up in the final running. A professional marketing package with photos, video and more will provide an immersive experience for potential buyers.

Professional photographers are masters of their trade. Viewers will feel as though they can step through the picture and into the Central Florida waterfront. Buyers like to see the life they would live in the home. Seeing themselves fulfilling their dreams will make them more likely to reach out to your realtor and schedule a visit in person.

Partnering with several photographers to select the best fit for your property is an art. If you’re looking to sell your home, Toni Marie Cafferty has the experience and expertise to match the best group for your luxury property and create the marketing package to get it noticed and sold.

Toni Marie Cafferty

Luxury Property Specialist

Primary phone
(904) 449-2184
Email
[email protected]
Address
7940 Via Dellagio Way, Suite 100,
Orlando, FL 32819

About the Author

A true native, Toni Marie Cafferty calls Florida home. Originally from Jacksonville, she moved to Central Florida while attending the private university of Stetson where she graduated with a degree in Marketing and International Business. With time spent in Austria, Germany, Italy, Switzerland, and the Netherlands, she loves to explore other cultures. In her real estate career, she’s had the pleasure to work with buyers from around the world.

As a Realtors® daughter, Toni Marie was raised in the real estate industry and contributes her high level of client care to that of her mother. Toni Marie caters to the luxury market with a white glove-style all her own. Just as the Golden Rule states, “Do unto others as you would have them do unto you,” Toni Marie takes this to the next level offering superb client care. When asked, she says “it’s all about the details and being present with those you are working with whether it be in-person or over the phone. Be ahead of your client’s questions and help provide clarity and honest feedback.”

Toni Marie Cafferty’s Gold Standard (#tmcgoldstandard) has garnered respect from her colleagues and clients alike as she grows her real estate profession. In the past 5 years, she has managed over $74 million in sales and she’s not slowing down; rather she is expanding her reach with Compass to help more buyers find their place and continue to shatter records for her sellers. Most recently, Toni Marie has been the highest priced estate under contract in Windermere, Florida since 2019 and set a new price per square foot high in the exclusive community of Isleworth Golf & Country Club.

Toni Marie rounds out her career with a balance of time spent with her friends and family. Her husband, Brett, and their two dogs are looking forward to growing their family over the next few years as they continue to call Central Florida their home.